about-1JRoush Events is a boutique event planning and management company with 30 years of national and international expertise in the sports marketing and event industry. We create fresh, inspirational and impactful event experiences that leave a memorable impression.

Once we hear about your vision and goals for your event, we then begin the creative process. We conceptualize, style and craft exceptional events by drawing inspiration from travel, fashion, interior design, and art. When we need to reach beyond our team of professionals, we have partner relationships with the best minds in the industry to deliver different experiences and brilliant memories. We seamlessly manage event logistics from start to finish, focusing on the details so you can focus on your guests. Be it large or small, we will tailor your event to fit your needs, fulfill your objectives, and exceed your expectations.

"Jerri is the MacGyver of our team. She helped turn around one program, developed the strategy for a corporate partner activation and created our U.S. Olympic hospitality program. She is always the experienced team player in the right place at the right time for us. " — Matt Farrell, CMO, USA Swimming
Here are some of the clients we’ve served, as well as some of the successful events we’ve been a part of.


  • AFCEA Rocky Mountain Chapter (since 2014)
  • Athletes for Hope
  • Cartan Global
  • Discover Goodwill Southern & Western Colorado (since 2017)
  • Garden of the Gods Collection
  • The Conference Board
  • U-Give.org
  • U.S. Olympic & Paralympic Museum
  • USA Football
  • USA Swimming
  • USA Swimming Foundation
  • World Lacrosse


  • Rio Olympic Games, 2016
  • CareerBuilder Challenge, 2016
  • Gold Cup Soccer, 2015
  • Humana Challenge, 2015
  • Rio World Cup, 2014
  • Gold Cup Soccer, 2013
  • Super Bowl XLVII, New Orleans, 2013
  • London Olympic Games, 2012
  • Vancouver Olympic Games, 2010
  • Beijing Olympic Games, 2008
  • Torino Olympic Games, 2006
  • Athens Olympic Games, 2004
  • Salt Lake City Olympic Games, 2002
  • Sydney Olympic Games, 2000
  • Nagano Olympic Games, 1998

What We Do

We move beyond being event planners and managers by bringing our signature world-class service, unparalleled creativity and the greatest possible attention to detail to every event we create. That’s what sets us apart from others in our industry and that sums up why clients love to work with us. It’s about your vision, then orchestrating all the key design and logistical elements from initial planning meetings through tear-down, that perfectly fit your budget, style and goals.

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  • Our areas of specialty include:
  • Event conception & design
  • Event logistics
  • Venue analysis, selection & booking
  • Food & beverage plan, RFP process & negotiation
  • Securing and booking celebrities & entertainment
  • Lighting, audio visual & production
  • Registration & staff management
  • Strategic Partnerships
  • Vendor evaluation, selection & contracting
  • Branding
  • Transportation – ground & air
  • Budget planning, tracking & analysis
"Her passion for her work showed through in every step of the project from the presentation stage to execution! Her creativity, degree of organization and professionalism are exceptional and I have the highest regard for her skills and capability. " — Deanna Ford Castellini, Founder, UGIVE.org

Contact Us

chic-boutique Jerri Roush has been delivering innovative and impactful experiences for over 30 years. If you want your event to be the most memorable experience possible, you can count on JRoush Events to make it both different and brilliant!

Give us a call today at 719-488-5980, or tell us more about your event using our form. We’re ready to hear about your event, then start imagining all the possibilities to make it exceptional!

"Jerri is one of the best in the business. Her commitment to excellence, ability to adapt and find creative solutions while staying on task and within budget are incredible. " — Debbie Hesse, Executive Director, USA Swimming Foundation